Norwegian Cruise Line
NCL Corporation is an innovative cruise company headquartered in Miami. The corporation oversees the operations of Norwegian Cruise Line and NCL America.
NCL is a part of Star Cruises Ltd (SES: STRC), a Hong Kong stock exchange listed company, and part of Malaysia’s Genting Group. Star Cruises is the third-largest cruise line in the world. In early 2008, Apollo Management, LP became 50 percent owner of NCL with a $1 billion cash equity investment.
Today, NCL boasts the youngest fleet in the cruise industry, a result of an eight-year expansion program that delivered new ships, innovative itineraries and on-board product enhancements to guests. In May 2000, NCL revolutionized the cruise industry with the introduction of Freestyle Cruising, which offers guests a more relaxed, resort-style cruise experience with complete flexibility. NCL has been building upon this with the introduction of Freestyle 2.0 in 2008, a major enhancement to its on-board product fleet wide, that further improves the guest experience, including an increased investment in food of $50 million over the next two years, and an upgrading of stateroom bedding and amenities across the fleet.
Since 1999, NCL launched 10 new ships – Norwegian Sky, Norwegian Sun, Norwegian Star, Norwegian Dawn, Norwegian Spirit, Pride of America, Norwegian Jewel, Norwegian Jade, Norwegian Pearl and Norwegian Gem. NCL currently has 11 ships in service, with more than 25,000 berths.
On Oct. 1, 2007, Norwegian Gem joined the NCL fleet. The hippest ship to hit the seas, the 2,400-passenger Norwegian Gem features luxurious accommodations, decadent dining at 11 restaurants, exciting entertainment and an array of activity options including a four-lane, ten-pin bowling alley, an NCL exclusive first offered on Norwegian Pearl.
NCL is presently building a new third generation Freestyle Cruising project known as F3, for delivery in 2010 which will incorporate a world of new features and will represent NCLs third generation of Freestyle Cruising ships, a further evolution of NCLs progressive dismantling of the structure, regimentation and constraints of the traditional cruise experience.